About

I’ve been in the advertising game for over two decades and have been part of growing one of the best ad agencies in South Africa with global recognition during that time. I am now the Founder and Group CEO of DUKE, the best Medium sized agency in our country. These are some of my stories. My life lessons that have informed some of my business decisions and what I believe it takes to keep going regardless of what life throws at you.

I’m a half breed Indian, Catholic, who grew up in a coloured neighbourhood under the apartheid South African government. I don’t have a tertiary education and I learnt everything I know from the crazy friends and family that surrounded me.

It’s been one helluva ride so far, with lots of ups and downs. But its been a ride that I wouldn’t trade in for anything else. Buckle up.

Disclaimer:

I have tried to recreate events, locales and conversations from my memories of them. In order to maintain their anonymity in some instances I have changed the names of individuals and places, I may have changed some identifying characteristics and details such as physical properties, occupations and places of residence.